Digital marketing, graphic design, packaging and marketplace optimization for Todo Bloque
// Todo Bloque
2025
the challenge
The starting point.
Todo Bloque, an innovative e-commerce in Spain dedicated to building sets and custom corporate gifts, needed to centralize its entire digital and creative operation with a single trusted partner. The starting point demanded aesthetic consistency on social media, the end-to-end design of premium packaging that bridged the physical and digital experience, and the stabilization and commercial optimization of its WordPress-based marketplace.
the difficulty
Why it wasn't obvious.
The collectibles and corporate-merchandising market in Spain is highly demanding. The challenge was twofold: on the physical side, designing a sophisticated, corporate packaging line that broke from the traditional-toy mold, cleanly integrating interactive elements such as QR codes. On the digital side, the challenge was inheriting a WordPress e-commerce that required constant maintenance to support smooth transactions, balancing technical support with technical SEO and high-ROI SEM campaigns to stand out from the competition.
how we solved it
Our approach.
We set up a 360° working ecosystem across three strategic axes. First, identity and packaging, where we designed the line of corporate, interactive boxes with clean finishes and functional QR codes. Second, content, taking over social media art direction since 2025 to highlight the technical detail of the blocks. Third, technical and performance, where we implemented a monthly WordPress optimization and database-maintenance plan while running on-page SEO audits and SEM campaigns (Google Ads / Meta Ads) focused entirely on conversion and customer acquisition in Spain.
what was delivered
Everything that came out of the factory.
- 01 Creative management and social media strategy (2025 – present)
- 02 End-to-end graphic design and product art direction
- 03 Premium interactive packaging structural design (QR boxes)
- 04 Monthly technical maintenance and e-commerce support (WordPress)
- 05 Technical SEO and web architecture optimization for the marketplace
- 06 Performance strategy, paid media and conversion campaigns (SEM)
// Todo Bloque
2025
// Todo Bloque
2025
// Todo Bloque
2025
measurable numbers
What we moved the needle.
“Finding a single partner able to design the physical packaging of our boxes with such elegance, creatively manage our social media and also handle the technical maintenance and SEO/SEM of our WordPress in Spain seemed impossible. Since we started working with codeX in 2025, our marketplace not only flies in speed, but our digital sales have scaled thanks to their advertising campaigns. They are our go-to digital department.”