← Briefcase
DEVBRDGFX
F&B · Health
2022
End-to-end branding and e-commerce platform for Karma Healthy Bar
// Karma Healthy Bar
2022
01 / Brief
the challenge
The starting point.
Visual identity strategy, custom web development and conversion optimization for the Food & Beverage sector.
02 / Challenge
the difficulty
Why it wasn't obvious.
The 'healthy bowl' segment is saturated. The brand had to feel premium and approachable at once, without falling into the category's green-and-sand clichés.
03 / Approach
how we solved it
Our approach.
We built a violet-ink identity that breaks from the category. Editorial typography, top-down photography with hard shadows, a direct and guilt-free voice. The landing loads the menu from a CMS so the team can edit it without touching code.
04 / Deliverables
what was delivered
Everything that came out of the factory.
- 01 Naming + identity
- 02 56-page brand book
- 03 Dine-in + take-out menu
- 04 Primary packaging
- 05 Landing with online ordering
- 06 First month of content
// Karma Healthy Bar
2022
// Karma Healthy Bar
2022
// Karma Healthy Bar
2022
05 / Results
measurable numbers
What we moved the needle.
+340%
organic traffic, month 2
1,800
web orders in first 30 days
4.9★
Google rating · 200+ reviews
//client testimonial
“We went from not existing to having a line out the door on Saturdays. Juan Chalita and the team turned the brand we had in our heads into something people recognize.”
Sofia B. · Co-founder, Karma